Interesting pictures or figures can enhance the appeal of the content and provide a valuable visual representation of the subject. Authors on science websites need to write in an actual, accurate and light way, which (young) people understand.

Authors on science websites need to write in a way that (young) people understand. Scientists can be used to write for teir peers, but need to take a different approach when writing for the general public. It is recommended that the information presented is actual and accurate, preferably presented in a light style. Interesting pictures or figures can enhance the appeal of the content and provide a valuable visual representation of the subject.

Other recommendations:

• Positive image
• Informative text
  
• Clear website identification
• Credibility of information
• Visual representation
• Relevance
• School-related tasks
• Visual design
• Use of multimedia
• Alternative ways to content
• Navigation
• Interactivity