Science websites should try to incorporate interactive features to make the website more entertaining and accessible to young people.

Science websites are recommended to use more social interactive elements that can be used to share information on scientific topics, both between young people themselves and between them and the editors of websites. Social networks and interactivity are becoming an increasingly popular use of the Internet and if science websites want to be popular with kids, they should utilise it to the full.

Social interactivity can benefit both websites and their users; editors and scientist will probably be happy to hear from their readers.

When using social interactivity, consider keeping it simple so that young people are sure to understand how it works. Also, make sure you do not let the interactive mediums become stale. An empty chat room and forums without new posts will make the website look dead.

Other recommendations:

• Positive image
• Informative text
  
• Clear website identification
• Credibility of information
• Visual representation
• Relevance
• School-related tasks
• Visual design
• Use of multimedia
• Alternative ways to content
• Navigation
• Interactivity