Identification of websites should be clear, whether it is in the domain name, title or design.

A lot of visitors come through search engines and they can leave quickly if they are not sure what the site is about, for whom and what they can expect to find on it. While in general, bigger organisations have more sophisticated websites, there are notable exceptions to this rule. Some small organizations or even individuals have very good websites and big and wealthy organizations working in science, having relatively poor scientific information on their websites.

Other recommendations:

• Positive image
• Informative text
  
• Clear website identification
  
• Credibility of information
• Visual representation
• Relevance
• School-related tasks
• Visual design
• Use of multimedia
• Alternative ways to content
• Navigation
• Interactivity