Scientific websites should show a positive image (both in words and image of science and scientists) and show that scientists are also just normal people.

Editors of science websites should keep in mind that he image of science and scientists is not very positive and do what they can to improve it. They should try to show a positive image (both in words and images) of science and scientists and show scientists from all walks of life doing a variety of jobs. Also, they should not just present the most famous scientists but try and show that scientists are just normal people. Websites can even show a glimpse into the private life of scientists. This can aid young people in seeing themselves as scientists.

Many scientists are very passionate about their work. It is a good idea to put interviews and pictures of these scientists online to let their passion be an inspiration to young people. It is recommended to show real examples of the work scientists do on a day-to-day basis. This can provide young people a clearer idea of the work of a scientist. Not all scientists need to have a PhD; there are a multitude of jobs in science for people with different levels of education and training.

Explanation of study and career possibilities for any particular science field can help young people to envisage the path to becoming a scientist in a clearer and more understandable way.

Other recommendations:

• Positive image
• Informative text
  
• Clear website identification
• Credibility of information
• Visual representation
• Relevance
• School-related tasks
• Visual design
• Use of multimedia
• Alternative ways to content
• Navigation
• Interactivity