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Introduction
YOSCIWEB project has been set up to analyze how web sites dedicated to the popularization of science build and renew the social representation of science and scientists towards the young people. You can find the outcomes of YOSCIWEB project from Results section of this website.
YOSCIWEB project has taken place from January 2008 to March 2010, so the research done during the project represents a snapshot of the landscape of scientific websites in partner countries at that time. We hope that despite continuously changing nature of internet our results remain valid also far beyond the end of the project.
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Best Practices and Recommendations
YOSCIWEB project has identified a set of recommendations, which help to create a popular scientific website, which would be liked by young people. Please take a look at the complete Best Practices and Recommendations Guide by clicking here (PDF-file, 5,7 MB).
Below You can find a short summary of Best Practices and Recommendations:
Scientific websites should show a positive image (both in words and image of science and scientists) and show that scientists are also just normal people.
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The text on science websites should be informative without being too difficult to read or boring. Style of writing should be somewhat entertaining and clearly to the point.
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Identification of websites should be clear, whether it is in the domain name, title or design.
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Credibility of information presented is increased by providing references to editing institutions, the authors and the editorial board should be present with good information about their background, writings and education.
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Interesting pictures or figures can enhance the appeal of the content and provide a valuable visual representation of the subject. Authors on science websites need to write in an actual, accurate and light way, which (young) people understand.
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Websites should have interesting and relevant topics for young people. Information should be relevant to each age group.
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Topics on science websites should correspond to what young people learn in school.
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Websites should use colourful and interesting pictures and videos. Good layout is necessary. Pictures and animation should be used to break up the text.
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Websites should use games and other interactive features without overdoing it by using too many features.
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There should be good alternative ways to get the content on websites, besides visiting the site itself.
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Easy navigation is important, especially when it is kept in mind that young users may get lost more easily than adults.
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Science websites should try to incorporate interactive features to make the website more entertaining and accessible to young people.
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